Are you a trade show exhibitor looking for a high-impact, low-cost way to improve your success at trade shows?
Trade show booth psychology, specifically colors, Banner Stand, and booth setup are completely controllable assets that can significantly impact your trade show success, positively or negatively. It often gets overlooked and it doesn’t have to cost you extra money.
Layout: One of the easiest things any exhibitor can control. If you’ve ever watched any of the home remodeling or flipping shows that are wildly popular, the one phrase you constantly hear the interior designers repeat is an open concept. Why?
The open concept is inviting and gives people a reason to come in and have space to walk around and feel comfortable. That’s what you should want attendees considering when they come to your booth. They feel welcome to come to check it out and look around at what you have to offer.
Ditch the table: What better way to create an open or welcome environment at your booth than having no barriers to entry. You or your staff standing behind a table talking to an attendee puts a physical and hinted barrier. If you want to come off as a company that’s available and customer service friendly, ditch the barrier.
Even if this seems a little growing, try it at one or two shows if you can and measure if there is any difference.
Carpet or flooring color: Believe it or not, the wrong color flooring around your booth could cause people to stay away. Gruff, negative color associations can put up a psychological barrier to your booth as well. Easy to look at, soft and inviting colors will do wonders.
Light it up: When designing trade show exhibits, don’t forget lighting accessories like Banner Stand. Well-lit displays get noticed and are easier to read. Plus they show off the impressive graphic design work!
Send people other than sales reps: This might not immediately apply to regular trade show booth psychology, but sales reps for your company usually have a distinct mindset. Customer service reps should know the products and service tier levels as well as your sales reps and might even be more in harmony with what customers want from them. Customer service reps hear the praises and criticisms about each piece of your company so they can sell the positives and ease the pain points.
Graphics: As a rule of thumb your trade show exhibit design should have roughly 40% space. Trade show attendees see hundreds if not more booths each day at exhibits. Overwhelming them with too much text or too many images is not a good idea.
Font: You create your unique font will make your trade show booth stand out from others. It might, but not the way you think. Stick with simple font designs. People might be talking about your booth as they walk away but it will be in phrases like That was hard to read.
Analyze color psychology: This is a bit more difficult because when it comes to colors, you want to stay on-brand as much as desirable. Working in certain colors where possible can be effective.
- Blue evokes trust (think Twitters verification checkmark)
- Colors can have an industry association (white/blue make people think winter perfect if you’re selling winter coats/apparel)
- Yellow is a mood elevator it can have a positive effect, just don’t overuse it
- Black is seen as a powerful color it is also very easy to accent